The Team Behind the Work
Two person team. Eighteen years working together.
Creative Images is two people who handle your project directly — Darrell Boeck and Toni Krick. We've worked together for nearly two decades, and between us we've covered just about every kind of video project a Wisconsin business or nonprofit might need. The team stays small on purpose. It keeps the work senior, the process simple, and the client experience easy.
Darrell Boeck - Owner/Director of Photography
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Darrell founded Creative Images more than 30 years ago and still runs every shoot personally. He's a Wisconsin-based videographer, cinematographer, and FAA-licensed drone pilot whose work has been trusted by Fortune 100 companies, national nonprofits, broadcast networks, and local businesses across the region.
Over the years, Darrell has filmed thousands of interviews and led production for clients whose work has aired on PBS, A&E, NBC Sports, and CBS This Morning. He has filmed Brett Favre on the football field and across the interview chair — a project that started as a fly-on-the-wall assignment and turned into a longer conversation, simply because Darrell was the one on the crew who clicked with him. He has shot live concert and event coverage at venues featuring Sheryl Crow, REO Speedwagon, Flo Rida, the Goo Goo Dolls, The Fray, and Diplo. He has filmed from stunt planes, from boats, from drones over a 70,000-person concert crowd along Lake Michigan, and from remote locations across Africa, Italy, and Greece for an international television program.
What clients tend to mention afterward, though, isn't the highlight reel. It's that the day went well. Lighting an interview cleanly, capturing strong b-roll, knowing when the shot is in the can and when it needs one more take, and handling the inevitable on-location surprise without making it the client's problem — that kind of judgment is what three decades of shoots produces, and it's the part of the work that's hardest to describe on a website. Darrell stays flexible, treats every client like the priority of the day, and keeps the set easy to be on.
In 2005, a tribute video Darrell produced for a fallen Marine went viral in the early days of YouTube — so widely shared that volunteers around the world had to host mirror sites because no single server could handle the bandwidth. It's still on the site as a reminder of how this work, done well, can reach further than anyone expects. View the tribute
Outside of client work, Darrell helps teach video production at a local high school, teaches a high school religion class, and has taken part in mission trips. When time allows, he spends it with his family on 80 acres in the north woods of Wisconsin.
Toni Krick - Producer, Editor, Field Production
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Toni has been part of Creative Images since 2008 — nearly two decades — and her role has grown well beyond the editor title most clients first know her by. On any given project, she's the one turning raw footage into a finished story, finding the angle for b-roll on location, coordinating production logistics, running second camera, and helping every shoot stay on schedule.
She has traveled internationally as a production coordinator, including filming in remote areas of Africa for an international television program. She has worked alongside Darrell on shoots for major touring artists. She has shot, edited, and produced for clients ranging from local businesses to national nonprofits.
In post-production, Toni handles much of the editing for Creative Images. She works with interviews, b-roll, music, graphics, voice-over, and client revisions to produce videos that are polished, purposeful, and clear. Patience, organization, visual instinct, and a strong sense of story — that's what she brings to every project, and it's why so much of the company's work passes through her hands.
Toni's interest in visual media started early. Her father, a professional photographer, gave her a video camera when she was 15 and editing software a few Christmases later. She graduated from the University of Wisconsin–Milwaukee Peck School of the Arts, then built hands-on experience through internships and production work — local television news, public access programming, commercials, and music videos — before joining Creative Images.
When she's not on a shoot or in the edit room, Toni enjoys photography, quilting, traveling, and spending time with her family.
What this means for your project
When you hire Creative Images, you get Darrell and Toni working on your project directly. Trusted collaborators come in when a project genuinely calls for additional crew, but the two of us stay involved from the first conversation through final delivery. It's a small team by design - and it's how we keep the work senior, the communication simple, and the experience easy for the people who hire us.