We usually fight background noise. Sometimes it's the best storytelling tool we have — here's when it helps, and how we keep control of it.

The client wants the CEO or the engineer on camera. The camera makes them freeze. Here's how we get a natural performance from people who aren't performers.

How much does a video cost? It's a common question, but the answer is far from straightforward. Video production costs can vary widely based on factors like complexity, production quality, and the number of filming days. But the real question businesses should be asking is not how much a video costs, but rather how much they should pay for a video…