A trade show video plays with the sound off, to people who join in the middle. Designing for that changes everything — and you may already own the footage.

How much does a video cost? It's a common question, but the answer is far from straightforward. Video production costs can vary widely based on factors like complexity, production quality, and the number of filming days. But the real question businesses should be asking is not how much a video costs, but rather how much they should pay for a video…

Once upon a time, in a world where flannel shirts and acid-washed jeans were in fashion, a friend in this video production business, shared a very important tip about audio recording: “If audio matters, always wear headphones.”