Non-profit organizations are often driven by a noble mission: to make a positive difference in the world. Whether it’s fighting poverty, promoting education, providing healthcare or supporting human rights, non-profits have a lot to offer to their communities and beyond.
Filming Diocese of Rockford Annual Appeal
But having a good cause is not enough to succeed in today’s competitive and crowded marketplace. Non-profits also need marketing: the process of communicating their value proposition to their target audience and persuading them to take action.
Marketing can help non-profits achieve various goals, such as:
Raising awareness and visibility for their cause
Building trust and credibility with their stakeholders
Attracting and retaining donors, volunteers, partners, and beneficiaries
Educating and informing their audience about their impact and challenges
Inspiring and mobilizing their supporters to advocate for their cause
Differentiating themselves from other similar or competing organizations
However, marketing can also be challenging for non-profits. They often face limited resources, budget constraints, regulatory restrictions, and high expectations from their audience. They also have to compete with other non-profits and for-profit businesses for attention and engagement.
That’s why non-profits need to be strategic and creative in their marketing efforts. They need to use the right tools and channels that can help them reach and connect with their audience effectively.
One of the most powerful tools that non-profits can use is video.
Video is visual. We process visual content 60,000 times faster than written content. We also remember more content longer. That means video can help you capture your audience’s attention quickly and leave a lasting impression on them.
Video is personal. It inspires empathy and emotions, which can’t be said about other types of marketing. Video can help you tell your story in an authentic way that resonates with your audience. It can also showcase your impact by featuring real people who benefit from your work.
Video is educational. Many organizations need to educate their communities on their causes in order to garner attention and funding. Video can help you do that by explaining complex issues in simple terms using visuals, animations, narration, or interviews.
Video is shareable. 92% of consumers on mobile have shared videos with others. Consumers love sharing videos especially those that inspire them. Video can help you spread your message far beyond your own network by encouraging your supporters to share it with their friends and family.
Video is interesting. 60% of people report that video is a media they consume thoroughly. Keep your visitors, followers and supporters engaged and interested using video.
As you can see video has many benefits for non-profit marketing but how do you create effective videos?
That’s where we come in!
We are Creative Images. A small video production company that helped raise hundreds of millions of dollars for non-profit organizations.
We can help you create different types of videos such as:
Explainer videos: These are short videos that explain what you do why it matters, how it works etc.
Testimonial videos: These are videos that feature real people who have benefited from your work or support your cause, sharing their stories, experiences, feedback etc.
Fundraising videos: These are videos that ask for donations or support from your audience, highlighting your achievements, needs, urgency, etc.
Awareness videos: These are videos that raise awareness about an issue, problem challenge, etc., related to your cause. It can provide facts, statistics, solutions etc.
Event videos: These are videos that capture, document, promote, or celebrate an event related to your cause such as a conference, workshop, gala, etc.
Contact us today to learn more. We would love to work with you on your next video project!