Why Non-Profits Need Marketing (And How Video Can Help)

Non-profit organizations are often driven by a noble mission: to make a positive difference in the world. Whether it’s fighting poverty, promoting education, providing healthcare or supporting human rights, non-profits have a lot to offer to their communities and beyond.

Filming Diocese of Rockford Annual Appeal

But having a good cause is not enough to succeed in today’s competitive and crowded marketplace. Non-profits also need marketing: the process of communicating their value proposition to their target audience and persuading them to take action.

Marketing can help non-profits achieve various goals, such as:

• Raising awareness and visibility for their cause

• Building trust and credibility with their stakeholders

• Attracting and retaining donors, volunteers, partners, and beneficiaries

• Educating and informing their audience about their impact and challenges

• Inspiring and mobilizing their supporters to advocate for their cause

• Differentiating themselves from other similar or competing organizations

However, marketing can also be challenging for non-profits. They often face limited resources, budget constraints, regulatory restrictions, and high expectations from their audience. They also have to compete with other non-profits and for-profit businesses for attention and engagement.

That’s why non-profits need to be strategic and creative in their marketing efforts. They need to use the right tools and channels that can help them reach and connect with their audience effectively.

One of the most powerful tools that non-profits can use is video.

• Video is visual. We process visual content 60,000 times faster than written content. We also remember more content longer. That means video can help you capture your audience’s attention quickly and leave a lasting impression on them.

• Video is personal. It inspires empathy and emotions, which can’t be said about other types of marketing. Video can help you tell your story in an authentic way that resonates with your audience. It can also showcase your impact by featuring real people who benefit from your work.

• Video is educational. Many organizations need to educate their communities on their causes in order to garner attention and funding. Video can help you do that by explaining complex issues in simple terms using visuals, animations, narration, or interviews.

• Video is shareable. 92% of consumers on mobile have shared videos with others. Consumers love sharing videos especially those that inspire them. Video can help you spread your message far beyond your own network by encouraging your supporters to share it with their friends and family.

• Video is interesting. 60% of people report that video is a media they consume thoroughly. Keep your visitors, followers and supporters engaged and interested using video.

As you can see video has many benefits for non-profit marketing but how do you create effective videos?

That’s where we come in!

We are Creative Images. A small video production company that helped raise hundreds of millions of dollars for non-profit organizations.

We can help you create different types of videos such as:

• Explainer videos: These are short videos that explain what you do why it matters, how it works etc.

• Testimonial videos: These are videos that feature real people who have benefited from your work or support your cause, sharing their stories, experiences, feedback etc.

• Fundraising videos: These are videos that ask for donations or support from your audience, highlighting your achievements, needs, urgency, etc.

• Awareness videos: These are videos that raise awareness about an issue, problem challenge, etc., related to your cause. It can provide facts, statistics, solutions etc.

• Event videos: These are videos that capture, document, promote, or celebrate an event related to your cause such as a conference, workshop, gala, etc.

Contact us today to learn more. We would love to work with you on your next video project!

Maximizing Your Trade Show ROI: How Testimonials Can Drive Sales and Engagement

As a video production company owner, I've been hired for many different projects over the past 30 years. One job, in particular, stands out to me - it was for a manufacturer of bovine ultrasound machines for vets. The machines were unique and expensive, with a price tag of around $10,000.

The challenge was how to collect lots of raving testimonials from people, even if they didn’t own the machine. The marketing firm had a brilliant idea: a contest during the trade show! Participants could win the machine by providing a testimonial and answering questions like "How much would you like to have this machine? How would it help your business? How would you use it? Would your customers benefit from it?" This strategy provided glowing reviews about the product, even from people who had never used it before.

Over two days, we recorded about 180 testimonials. The cost per testimonial might seem expensive considering they were giving away a $10,000 machine for them. That came to around $55 per testimonial, but the value to the business was significantly higher. Not only did it provide valuable feedback on the product, but it also generated excitement and buzz around the contest. People were eager to win, especially when they knew the odds of winning weren't one in a million, but one in 180.

But that's not all. The testimonials also gave the ultrasound company enormous amounts of material for social media posts. One testimonial could provide one to three short videos, which could be shared on various platforms like Facebook, Twitter, and Instagram. This allowed the company to showcase their product and build excitement around the contest. By repurposing the testimonials in this way, they were able to create a steady stream of engaging content for their followers, which helped to increase brand awareness and attract new customers.

This strategy of capturing testimonials at trade shows is a great idea for any business. It allows potential customers to hear from others who have already used your product or service, and it generates excitement and interest. As a video production company, we've filmed testimonials for many different types of businesses, and we know how to make them look and sound great.

If you're thinking about capturing testimonials at your next trade show, here are some tips to keep in mind:

1. Make it easy for people to participate - provide clear instructions and a simple process.

2. Offer an incentive, like a prize or discount, to encourage participation.

3. Ask open-ended questions that allow people to provide detailed feedback.

4. Be prepared to film a lot of testimonials - the more you have, the better!

At Creative Images, we're experts at capturing product testimonials at trade shows and other events. We can help you develop a strategy that will generate excitement and engagement around your product or service. If you're interested in learning more about our services, please contact us today.

Videographer vs. Cinematographer: What's the difference?

Hello! Darrell from Creative Images here. So, what exactly is the difference between a videographer and cinematographer? Well, in the past, the distinction between the two roles was largely based on whether you were shooting on videotape or film. However, as technology has evolved and the industry has transitioned to digital formats, the differences now lie in the unique skills and challenges that each role brings. In this post, I'll dive into the art and skill behind both videographers and cinematographers, drawing from my personal experiences to shed light on their distinct contributions to the world of visual storytelling.

Videographer: Master of the Moment

Filming wildlife in Africa

A videographer often works as a one-person show or as part of a small team, capturing video content in a wide range of scenarios. From live events like concerts and weddings to fast-paced sports and wildlife, videographers must be ready to adapt to any situation quickly. There is often only 1 opportunity to get the shot, so getting it right is critical, with little margin for error.

The life of a videographer can be quite stressful, as missing a critical shot can be costly. However, a skilled videographer possesses the expertise and confidence to ensure that they don't miss a beat, even when the stakes are high. Their ability to capture unique, once-in-a-lifetime moments is what makes videographers invaluable in their field.

Cinematographer: The Creative Visionary

A cinematographer, on the other hand, focuses on the creative aspects of video production. They collaborate with directors, marketing teams, and other stakeholders to craft the visual style and storytelling elements of a project. Cinematography involves a deep understanding of lighting, shot composition, and attention to detail in every aspect of the frame, from the subject to the background.

Unlike videographers, cinematographers often have the luxury of multiple takes and a controlled environment to perfect their shots. Their work is a meticulous blend of technical skill and artistic vision, shaping the look and feel of the final product to evoke specific emotions and tell a compelling story.

A Blend of Both Worlds

In my career, I've had the privilege of working as both a videographer and a cinematographer. I've captured interviews in Africa with wild elephants roaming in the background, flown in fighter planes, and even filmed a yacht race amid the rough seas of Greece. Each experience has given me a unique perspective on the art and skill behind each role.

Both videographers and cinematographers bring their own set of talents and expertise to the table. While videographers excel at adapting to challenging situations and capturing once-in-a-lifetime moments, cinematographers immerse themselves in the creative aspects of visual storytelling. Each role is essential in its own way, and their combined skills contribute to the rich tapestry of the video production industry.

At Creative Images, we are skilled in both videography and cinematography, ready to bring your vision to life. Contact us today to learn more about our services and let us help you create compelling video content for your audience.

Creating Stunning Time-Lapse Scenes with Motion Blur

Time-lapse photography is a powerful tool in the world of video production, and at Creative Images, we understand the impact it can have on storytelling and adding value to the final product. With over 30 years of experience, we’ve become experts in creating stunning time-lapse scenes that bring your vision to life.

What sets our time-lapse scenes apart from many others? The key lies in motion blur. This powerful technique breathes life into time-lapse scenes, adding a sense of flow and movement. Without motion blur, time-lapse videos can appear choppy or jerky. By capturing a series of images over an extended period and skillfully blending them together, we create the illusion of seamless, flowing movement. This fluidity enhances the visual appeal of the time-lapse, captivating the viewer and adding depth to the storytelling aspect of the production. Motion blur is the secret ingredient that transforms time-lapse scenes into dynamic, mesmerizing experiences, setting your video apart from the rest.

Interestingly, in today's tech-savvy world, even our smartphones have the power to create impressive time-lapse videos. However, as remarkable as these portable devices may be, they fall short when it comes to capturing the enchanting effect of motion blur. This is where the expertise and experience of a professional video production team like Creative Images come into play. We combine advanced techniques and equipment to incorporate motion blur, even in bright daylight when it is typically difficult.

Don't miss out on the opportunity to elevate your video productions with the expertise and experience of Creative Images. Contact us today to learn more about our time-lapse services and how we can help bring your vision to life.

Time-Lapse Samples
Many scenes filmed with slow shutter for motion blur.

12 Less-Obvious Tips for Producers to Conduct Successful Interviews in Video Production

Interviews can be a vital component of any video production. They provide a platform for experts, witnesses, or people with first-hand experiences to share their insights and perspectives on a particular subject. However, conducting an interview is not just about asking questions and recording responses. There's more to it than meets the eye. In this article, I’ll delve into some less obvious and more obscure tips that will help you conduct better interviews and produce more engaging and informative videos. From establishing a relaxed atmosphere to avoiding monotony and guiding the conversation, these tips will make a difference in your interview process and final product.

Interview for international television.

It's important to keep in mind that these tips may not work for everyone being interviewed. For example, below I discuss how it is not always beneficial to provide questions beforehand, yet this may cause stress to a small number of individuals who prefer to have a clear understanding of the questions and how to answer them before filming begins. This level of preparation can result in polished, but sometimes stiff, responses. Yet, from my extensive experience, I have found that minimal preparation can lead to more organic and engaging responses.

1) Relaxed Atmosphere: Let the interviewee know that the interview is just a casual conversation, even if the production relies on their answers. This approach helps the interviewee feel at ease and reduces any pressure they may feel about their role in the success of the production.

2) Best Footage Guaranteed: Assure the interviewee that the final product will be carefully edited to make them look and sound their best. Emphasize that if the footage does not meet the desired standards, it will not be used. This will help the interviewee feel confident and worry-free.

3) Casual Conversation: If the interviewee requests to see the questions before filming begins, a casual response could be "We're just going to have a conversation, but don’t worry as the topic will be around your area of expertise." For many, this approach can make the interviewee feel more relaxed and less formal.

Telling the story of a non-profit organization.

4) Short and Concise Questions: During an interview, video production teams usually aim to capture short, concise sound bites. To achieve this goal, it's best to ask short and to-the-point questions. If the interviewer asks a lengthy question, due to human nature, the response is likely to be lengthy as well.

5) Coaching Consideration: In some cases, the person being interviewed may need guidance, such as speaking in complete sentences or not looking directly at the camera. Correcting them during the interview can sometimes be distracting and cause them to become nervous. It's important to assess whether the interviewee requires coaching or not. If necessary, consider coaching them after the interview, and then redoing segments that could be improved. This decision should be based on the individual's performance and how it affects the overall outcome.

6) Mimic Surroundings: People naturally imitate their surroundings. If the interviewer speaks softly, the response will likely be soft, and if the interviewer exudes happiness and joy, the interviewee will likely respond in a similar manner. Keep in mind the desired tone of the answers when formulating your questions.

7) Lighthearted Atmosphere: As the director of photography, I like to create a lighthearted atmosphere during equipment setup by joking or simply being more casual with both the producer and interviewee. This helps set the mood that the interview is a fun experience, even if the subject matter is serious. Doing so can help everyone relax. If you are the producer, consider communicating your desired behavior to the video production team before the interviewee arrives.

8) Don’t discuss the subject before cameras are rolling: Engaging in small talk before the interview can help create a comfortable atmosphere, but it's important to avoid discussing the subject of the interview. This is because valuable sound bites may be shared before the camera starts rolling that may not be as impactful the second time around.

9) Avoid One-Word Answers: When conducting an interview, try to avoid asking questions that have a simple "yes" or "no" answer. If you do receive this type of response, a useful follow-up question is "Why?" as it prompts further explanation.

10) Simple Questions Lead to Valuable Answers: To get the most valuable information and insights, consider asking questions that may seem simple or even "dumb." These questions can sometimes lead to basic yet crucial answers that can inform the viewer and provide context to the subject at hand.

Employee Testimonial

11) Balancing Interruptions: Interrupting a lengthy or off-topic response can offer several benefits such as saving time for all involved, streamlining the editing process, and allowing for follow-up questions and feedback. However, it's essential to consider the etiquette aspect, as it may be perceived as impolite depending on the individual being interviewed. The decision to interrupt should be made based on the dynamics of the situation and the personality of the person being interviewed.

12) The Power of Eye Contact: Establishing and maintaining eye contact during an interview not only fosters connection with your subject, but also encourages open and honest communication, leading to a more engaging and genuine conversation. Be mindful not to break eye contact too often by taking notes or looking around, as this can be distracting. While it's not necessary to stare directly into their eyes the entire time, giving your full attention is crucial for a successful interview.

As we wrap up, at Creative Images, we prioritize the success of your video production. Our team is always willing to take notes and provide valuable insights to ensure the final product is comprehensive and meets your expectations. Additionally, if needed, we are also willing to step in and ask follow-up questions to ensure the interviewee provides complete information for the post-production process.

We've found that creating a comfortable environment for the interviewee is essential for a successful interview. Keeping the number of people in the room to a minimum can help ease their nerves. If others need to be present, having them out of the interviewee's line of sight can prevent distractions and keep the focus on the interviewer.

Thank you for considering Creative Images for your video production needs.

How Much Does A Professional Video Cost?

Finding the Perfect Balance Between Quality, Cost, and Effectiveness

How much does a video cost? It's a common question, but the answer is far from straightforward. Video production costs can vary widely based on factors like complexity, production quality, and the number of filming days. But the real question businesses should be asking is not how much a video costs, but rather how much they should pay for a video that will work well for them. In this article, we'll explore that question and discuss how to determine the right investment level for your video production needs.

How Much Should You Pay for a Video?

When considering how much your business should invest in video production, it's essential to focus on the video's purpose and intended audience. A high-end video with a hefty price tag isn't always the best option. Instead, think about the following aspects:

1. Purpose and audience: If your video is intended for a small, internal audience, such as employees who can’t make a meeting, a simpler and more cost-effective video may suffice. Or, are you trying to impress investors? Or reach millions of consumers? Then, a higher production quality could be worth the investment.

2. Perceived company size: Consider whether you want your video to make your company appear larger or smaller than it actually is. A high-end video might give the impression of a more significant operation, while a lower-budget video could convey a more personal, relatable image.

3. Audience expectations: Keep in mind your target audience's expectations and preferences. For instance, if you're promoting a handmade artisanal soap brand, your audience may appreciate a more authentic, down-to-earth approach that showcases the natural ingredients and the craftsmanship behind the product. On the other hand, if you're marketing a luxury automobile, your target audience might expect a highly polished, sleek video that highlights the car's advanced features, performance, and design. In this case, a more professional, high-quality visual presentation would be essential to appeal to the audience's tastes. Always consider whether your audience is looking for polished, high-quality visuals, or if they would connect better with a more authentic, relatable approach.

Why a Lower-Budget Video Might Be the Best Option

Sometimes, it can be advantageous to intentionally opt for a less expensive, lower-budget video production. Here are a few reasons why:

1. Authenticity: A low-budget video can feel more genuine and relatable, appealing to viewers who value authenticity and transparency.

2. Niche appeal: In some industries, a low-budget aesthetic is more appropriate and better aligns with the target audience's preferences, such as indie music or DIY brands.

3. Quick turnaround: Lower-budget videos often have faster production times, which can be an advantage for time-sensitive projects or rapid response to trends.

Our Commitment to Your Success

At Creative Images, our primary goal is to create videos that work for you – videos that help you make money, raise funds, or increase awareness. Our small, Midwest-based company is dedicated to producing high-quality videos at competitive prices. We've become incredibly efficient at filming and editing, allowing us to offer professional videos with voiceovers, royalty-free music, and motion graphics at a fraction of the cost from just a few years ago.

We believe in being honest and sincere with our clients, and we'll work with you to find the right balance between quality and cost for your specific needs. Whether you need a simple, cost-effective video or a more polished, high-end production, our team is ready to help you create the perfect video to achieve your goals.

Remember, the most expensive video isn't always the best option. It's crucial to consider your video's purpose, audience, and expectations to determine the right investment level. At Creative Images, we're committed to helping you find that perfect balance, ensuring your video is both effective and budget-friendly.

So, how much should you pay for a video production? Well, that's a conversation we'd love to have with you. Reach out to us, and let's discuss how we can create a video that truly works for your business – without breaking the bank!

The Dos and Don'ts of Corporate Video Production

If you're considering producing your own corporate video, we understand that there can be benefits to taking a DIY approach, such as potentially reducing costs. While tackling video production yourself can be challenging, it's still possible to create an effective video that communicates your brand's message to your target audience. To help you navigate the process and achieve your video production goals, we've compiled a list of dos and don'ts to keep in mind, ensuring you make the most of your self-produced video without compromising on quality.

Do: Define Your Goals and Target Audience

Before you start planning your video, it's essential to define your goals and target audience. Understanding who you're creating the video for and what you want to achieve will help you craft a more effective message and reach your desired outcomes.

Don't: Use Jargon or Technical Terms

It's crucial to avoid using jargon or technical terms that your target audience may not understand. Keep your message clear, concise, and easy to follow, so your viewers can understand your message without confusion.

Do: Focus on the Story

Your corporate video should tell a compelling story that resonates with your audience. Use storytelling techniques to convey your brand's message in a way that captivates and engages your viewers.

Don't: Overwhelm with Information

It can be tempting to include as much information as possible in an effort to educate your audience. However, overwhelming your viewers with too much information can lead to confusion and disengagement. It's important to keep in mind that a successful corporate video should deliver a clear and concise message that resonates with your target audience.

To avoid overwhelming your viewers with information, start by defining your key message and sticking to the most important points. Keep your script concise and use visuals to help reinforce your message. Avoid including every single detail about your brand, product, or service in your video. Instead, focus on the key benefits and features that will be most relevant to your target audience.

Do: Use High-Quality Equipment and Production Techniques

Using high-quality equipment and production techniques is crucial to creating a successful corporate video that effectively communicates your brand's message to your target audience. Investing in professional-grade equipment and techniques not only ensures that your video looks and sounds professional, but it also communicates that your company is professional and takes its brand seriously.

Don't: Neglect the Importance of Audio

Audio is just as important as video, if not more so. Our ears are not as forgiving as our eyes, and poor audio quality can quickly turn off your audience and undermine the effectiveness of your video. It's crucial to invest in quality audio equipment and techniques to ensure that your message is delivered clearly and effectively. This includes capturing high-quality sound during filming and using proper mixing and mastering techniques during post-production to ensure that your audio is polished and professional.

By keeping these dos and don'ts in mind, you'll be better equipped to produce a successful video that communicates your brand's message effectively to your target audience. At Creative Images, we take all of these factors into consideration when producing videos for our clients. Contact us to learn more about how we can help you produce a high-quality promotional or corporate video that meets your needs and exceeds your expectations.

30 Ears Ago: A Cautionary Tale of Audio Recording

Once upon a time, in a world where flannel shirts and acid-washed jeans were in fashion, a friend in this video production business, shared a very important tip about audio recording: “If audio matters, always wear headphones.” I’ve never forgotten it, and always do it.

Toni Wearing Her Headphones

Now, before you dismiss this as ancient history, let me tell you a recent horror story that happened to a fellow video production company. They were recording interviews all day, but at the end of it, they realized that they had forgotten to plug the microphone into the camera. Yup, you heard that right. A whole day's worth of interviews, including the CEO and customers, was completely ruined. Cue the facepalm.

Now, you might think that this is a rare occurrence, but trust me, audio gremlins can strike at any time. Cables can go bad, wireless mics can be forgotten to be turned on, clothing can rub against the lav mic, and air-conditioning can cause hum or wind noise. These are just some of the many audio demons that can haunt your recordings.

Sure, you can watch the level meters, but that won't catch problems like a simple pair of headphones can. Headphones let you hear what's actually being recorded and catch any issues before it's too late. Plus, wearing headphones allows you to make adjustments on the fly, which can save you a ton of time and effort in post-production. Trust me, your future self will thank you!

So, in conclusion, 30 ears ago, I learned a very simple lesson that still holds true today - wear headphones. Not only will it save you from potential embarrassment and costly mistakes, but it'll also make your audio recording experience much more enjoyable. And who knows, with a little imagination, you might even hear the next American Idol winner in the making. Just make sure to wear those headphones! Happy recording! :)

Bringing Nostalgia to Life: A Recent Video Production for a Beer Box

At Creative Images, we specialize in creating high-quality video content, even with limited budgets. A recent project, a 60-second commercial for a Beer Box, is a testament to our ability to produce meaningful and impactful content.

Behind-The-Scenes Filming

With a budget under $1500, we were able to bring to life a nostalgic take on an old-school beer box, capturing its classic design and modern functionality. In just two days, we wrote, found voice talent, filmed, and edited a commercial that will resonate with viewers and leave a lasting impression.

We utilized 4K resolution and shot at 120 frames per second to provide dramatic slow motion and speed ramps. Despite the limited time frame and budget, the final product is a great representation of the beer box's nostalgic appeal and modern design.

While the commercial may not be perfect, it demonstrates our ability to work effectively and efficiently under tight constraints. It's a perfect example of how a simple idea, paired with technical expertise and creative vision, can have a big impact.

If you're looking for a video production company that can bring your vision to life, look no further than Creative Images. We’re serving the Milwaukee and Sheboygan areas and have the skills and experience to create content that will make your brand stand out.

Check out our latest commercial for the Beer Box and see for yourself what we're capable of. And if you're in need of video production services, get in touch with us today. Let's make something meaningful together.

The Power of Versatility: Why Our Cheapest Cameras Produce Some of Our Best Footage

As a video production company, we have a wide range of cameras at our disposal, from high-end professional cameras to compact action cameras and drones. While our professional cameras are undoubtedly the workhorses of our setup, it's worth mentioning that some of our favorite scenes have been captured using our cheapest cameras.

Camera Mounted to Car

The reason for this is simple: versatility. Our action cameras and drones can go places where our larger cameras can't, capturing unique angles and perspectives that add an extra level of production value to our projects. These cameras are small, lightweight, and can be mounted in creative ways, making them ideal for capturing action shots, aerial footage, and intimate moments.

Can you spot the inexpensive camera scenes?

Of course, these cameras have their limitations. They have lower image quality, less manual control, and limited dynamic range compared to our professional cameras. But in the right hands, they can produce stunning footage that truly sets our projects apart.

The lesson to be learned here is that the most expensive equipment isn't always the best for every situation. As video professionals, it's essential to have a diverse toolkit at our disposal and to use the right tool for the job. Whether it's a high-end professional camera or a small action camera, each tool has its strengths and weaknesses, and the key is to know when to use each one to get the best results.

Action Camera

So, next time you're working on a video project, don't overlook the power of versatility. Sometimes, the simplest and cheapest tools can produce the most stunning results.

We hope you found this post informative and engaging. If you're in need of a video production company, look no further. Our team has the experience and equipment to bring your vision to life. Contact us today to learn more about what we can do for you.

5 Ways Video Can Boost Your Business

In today's digital age, businesses need to leverage all available tools to attract and retain customers. One such tool is video. Video has become an increasingly popular way for businesses to convey important information about their products and services. Here at Creative Images, we've seen firsthand the power of video and how it can help businesses succeed. In this post, we'll explore how videos can boost your business and share some insights from our experience as a video production company.

Simple Product Training

Videos Help Clients Understand Products and Services

One of the primary benefits of video is its ability to deliver valuable information about a company's products or services. Videos can help clients understand the features and benefits of the products and build brand confidence. By creating high-quality videos with compelling scripts, businesses can enhance the likelihood of securing a sale and improve customer satisfaction. At Creative Images, we work closely with our clients to understand their unique needs and create videos that effectively convey their message.

Videos Build Relationships and Boost Sales

In addition to helping clients understand products and services, videos can also serve as a powerful marketing tool. Videos can be used to attract potential customers, social media followers, and newsletter subscribers. By creating a steady stream of engaging content with calls to action, limited-time offers, shoppable posts, or testimonials, businesses can convert window shoppers into customers. Good videos build better relationships, produce repeat business, and bring more referrals.

Videos Can Enhance Your Brand and Culture

Videos can also be used to showcase a company's brand and culture. People buy when they feel confident in the brand, so introducing them to your business by showcasing your products or services, where your team works, or what your company has accomplished is going to be an important factor in getting them on board. Videos can also be a great way to differentiate your brand from competitors and showcase your creativity and expertise.

Videos Can Improve SEO and Provide Customer Support

Videos can also improve your website's search engine rankings, as search engines prioritize sites with video content. Including videos on your website can increase your organic traffic, resulting in better exposure and more business. Videos can also be a great way to offer support and assistance to customers. By creating videos that address common customer questions or issues, you can provide helpful information that can save time and money for both the customer and the business.

Videos Can Be Used for Employee Training

Finally, videos can be a valuable tool for employee training. Whether it's an orientation video or a training video for a new product, videos can provide consistent and comprehensive information to employees, ensuring that everyone is on the same page. At Creative Images, we work with businesses to create custom training videos that effectively convey important information to employees.

In conclusion, videos can be a powerful tool for businesses looking to boost their brand, improve customer relationships, and increase sales. At Creative Images, we specialize in creating high-quality videos that meet our clients' unique needs. Whether you're looking to create a product video, a promotional video, or a training video, we can help. Contact us today to learn more about our services and how we can help your business succeed.

Unleashing the Power of Cinematic Drone Footage: Navigating FAA Regulations

Drone technology has revolutionized the world of video production, enabling filmmakers to capture breathtaking aerial footage that was once only possible through extremely expensive helicopter rentals. As the popularity of drone technology has increased, so too have the regulations surrounding its use, particularly in the commercial sector.

Image Captured by Drone

At Creative Images, we are proud to be licensed by the Federal Aviation Administration (FAA) to fly drones commercially. This means that we have the expertise and experience to capture stunning aerial footage while following all of the necessary regulations and safety protocols. Our team has undergone rigorous training and has passed a comprehensive test to ensure that we are fully equipped to operate drones in a safe and responsible manner.

Location Scouting

One of the most exciting projects we have tackled in recent years was getting FAA approval to fly a drone on the grounds of an international airport. This was no small feat, and it required extensive planning and coordination to ensure that we could capture the footage we needed while adhering to strict security protocols.

Despite the challenges, the results speak for themselves. Our drone footage from that project was nothing short of breathtaking, showcasing the airport's facilities, aircraft, and runways in a way that was previously not possible. It was a testament to our commitment to capturing cinematic drone footage, no matter what obstacles we may face.

At Creative Images, we believe that drone footage should be more than just a gimmick or a cheap way to get aerial shots. Our approach to drone filming is cinematic, waiting for the right moment, the right light, and the right weather conditions to capture the footage we need. We don't just fly the drone and hit record, we take the time to plan out each shot and consider how it will fit into the overall story we are trying to tell.

In conclusion, if you're in need of aerial footage for your next project, look no further than Creative Images. Our team of licensed drone pilots will work closely with you to capture the breathtaking, cinematic footage you need while adhering to all FAA regulations and safety protocols. Contact us today to learn more about how we can help bring your vision to life.

Creating Professional Videos on a Budget: How Creative Images Can Help

Making a professional video doesn't have to break the bank. At Creative Images, we understand that many businesses and organizations have limited budgets for video production. However, that shouldn't stop you from creating a high-quality video that can benefit your business.

Here's how we do it:

Keep it simple: A video with a straightforward message and a simple storyline is often more effective than one with complicated graphics and fast-paced edits. We focus on the essentials and make sure that the message comes across loud and clear.

High-quality audio and lighting: Regardless of the budget, we always make sure that the audio and lighting are top-notch. This gives the video a professional feel and makes it more engaging for the viewer.

Scripted or unscripted: Not all videos need to be scripted. Sometimes, an unscripted interview can be just as effective in conveying your message. However, we advise avoiding lengthy interviews, as they can take up a lot of time in post-production.

At Creative Images, we'll handle all the technical details, so you don't have to worry about audio, lighting, or distracting backgrounds. All you need to do is focus on the message you want to convey and leave the rest to us.

Filmed with just 2 location visits to capture footage. Editing required only 1/2 day.

This was also quite inexpensive due to simple editing, limited graphics, and only a few hours required to film.

Filming in 4K at 120 fps is Now Available

Opening scene is a great example of 120 frames per second.

Having the capability to film in 4K from 24 fps to 120 fps (frames per second) offers versatility in your project. While both options have their benefits, there are certain situations where filming in 4K at 120 fps can add a special touch to your video production.

One of the primary advantages is obviously the ability to create slow-motion footage. This can add drama to a scene, showing the details of an action, such as something as simple as the preparation of food, a product working, or a machine in action, in much more detail. This increased frame rate also provides a sense of luxury and artistry to your project.

Moreover, filming in 4K at 120 fps can also help you control the timing of a scene. Whether there are fast-moving elements or not, the increased frame rate allows you to slow down a scene for a desired effect. This can add emphasis and create a more impactful viewing experience.

It's important to note that filming in these high frame rates is not always necessary and does have some disadvantages, but having the option can bring a unique and elevated quality to your production. Feel free to contact us. We’d be happy to answer your questions and discuss your project.

Many of these scenes were filmed at a higher frame rate.

Crafting Effective On-Camera Copy: Tips for Writing for a Teleprompter

When it comes to creating copy for on-camera presentations, there are important differences to keep in mind compared to writing for print materials. The goal with on-camera copy is to create a natural and conversational tone, while also ensuring that the script flows smoothly and can be easily read from a teleprompter.

At Creative Images, we understand the importance of crafting effective on-camera copy. Here are some tips:

Sound conversational? It’s all scripted.

1. Keep it Simple and Conversational - Avoid using complex language or technical terms that may be difficult to read or understand on camera. Instead, focus on writing in a conversational tone that mimics the way people speak.

2. Pay Attention to Pacing - When writing for a teleprompter, it's important to keep in mind the pace at which the words will be read. Make sure your script is written in a way that allows for natural pauses and breaks, so that the speaker can comfortably read the words as they appear.

3. Use Active Voice - An active voice is a writing style where the subject of the sentence is doing the action. The sentence structure is straightforward and easy to understand, making it a more engaging and effective way of writing. In an active voice sentence, the subject performs the action and the object receives the action. This type of writing makes the sentence more concise, direct and dynamic.

   For example: "The dog chased the cat." This sentence is written in an active voice as the subject "dog" performs the action "chased" and the object "cat" receives the action.

   In comparison, a sentence written in a passive voice would be: "The cat was chased by the dog." In this sentence, the subject "cat" is the recipient of the action and the performer of the action is less emphasized.

   Using an active voice in your writing can help make your writing more lively, energetic, and engaging.

4. Emphasize Key Points - When writing for a teleprompter, it's important to make sure that key points are emphasized. This can be done through the use of bold or italicized text, or by breaking the script into smaller, easier-to-read sections.

5. Consider Visual Aids - It’s helpful for the on-camera talent to be aware of when they will be obscured by full-screen graphics or b-roll, so that they can adjust their delivery accordingly. These are also areas where a break may be taken.

By following these tips, businesses and organizations can create effective on-camera copy that will help to engage and inform their audience. Whether you're creating a corporate video, a customer testimonial, or a product demonstration, the team at Creative Images can help you craft copy that will deliver the results you're looking for. Contact us today to learn more.

If you found this post helpful, be sure to also read tips for performing on-camera with a prompter.

Maximizing Your On-Camera Presence: Tips for Reading from a Teleprompter

Teleprompters have revolutionized the way videos are produced, allowing a person to look directly into the camera lens while reading a script. However, it can be difficult to deliver a natural and confident performance while using one. So, here are some tips to help you make the most of this tool and ensure that your on-camera performance is professional and engaging.

Front view of Teleprompter

What is an On-Camera Teleprompter?

An on-camera teleprompter is a device that displays the script in front of the camera lens, allowing someone to look directly at the camera while reading their lines. This provides a natural looking performance, speaking directly to the viewer, yet reading prepared copy.

Write the Script in Speaking Tone

The key to delivering a confident and natural performance using this tool is to start with a properly-written script. The script should be written as if you were speaking to someone, not writing an essay. This will help ensure that your performance is conversational and engaging. See this post for writing tips.

Teleprompter and Camera

Maybe Only Use Bullet Points

For those with a natural speaking ability, sometimes the teleprompter only needs bullet-points to keep the speaker on track. This can help simplify the process and reduce the need to rely heavily on the prompter.

Relax and Be Natural

It's important to not be transfixed on the lens, afraid of missing a word. To be natural, you should look away from the lens, as if you are thinking of a word or using hand gestures. This can help make the performance feel more authentic and engaging. However, the ability to do this will come down to the script, so be sure to practice reading the script out loud to ensure that it feels natural and comfortable. That brings up our next point:

Practice Reading Out Loud

Practice is crucial when it comes to using a teleprompter. You should practice reading the script out loud to get a feel for the flow and cadence you want in your final performance. This will also help train your brain where to place emphasis and pauses, and can help you identify any problem areas in the script that may need to be rewritten.

Use Emotion

Just because you’re reading doesn't mean that you should throw out emotion. You should still act out the emotion, tone, or attitude that a particular sentence is supposed to contain. This will help ensure that your performance feels true and authentic, and keep the viewer is engaged.

More tips is from a popular YouTube channel.

In conclusion, teleprompters are an essential tool for any video production company, but it takes practice and attention to detail to deliver a confident and natural performance. By following these tips, you can help ensure that your on-camera talent is professional, engaging, and that your videos are a success.

At Creative Images, we understand the importance of delivering a high-quality video production, and our team of professionals is here to help. Contact us today to learn more about our services and how we can help bring your vision to life..