Tips & Best Practices

From Awkward to Awesome: Maximizing the Contributions of Non-Professional Actors in Your Video

Promotional, corporate, and fundraising videos are powerful tools to communicate your message, engage your audience, and achieve your goals. However, one common mistake that clients make is trying to use non-professional actors to act in their videos, which often leads to awkward and unconvincing performances…

Maximizing Your Trade Show ROI: How Testimonials Can Drive Sales and Engagement

As a video production company owner, I've been hired for many different projects over the past 30 years. One job, in particular, stands out to me - it was for a manufacturer of bovine ultrasound machines for vets. The machines were unique and expensive, with a price tag of around $10,000…

12 Less-Obvious Tips for Producers to Conduct Successful Interviews in Video Production

Interviews can be a vital component of any video production. They provide a platform for experts, witnesses, or people with first-hand experiences to share their insights and perspectives on a particular subject. However, conducting an interview is not just about asking questions…

Preparing for a Video Interview: Tips for a Confident and Relaxed Experience

As a video production company, we understand that being interviewed on camera can be a nerve-wracking experience. But with the right preparation and mindset, you can make a strong impression and come across as a confident expert in your field. Here are our tips to help you prepare for a successful video interview…