Behind the Scenes: Filming for Broadcast on A&E Network

At Creative Images LLC, we’re proud to deliver exceptional promotional video content. But did you know we also have experience working on broadcast productions? Recently, we had the opportunity to showcase our broadcast-quality capabilities while filming for a crime and drama show set to air on A&E Network.

A production company based in New York hired us to handle local interviews and b-roll for the project. What made this shoot unique was that the entire process was managed remotely—the director, producer, and interviewer were all 1,000 miles away, viewing and directing over Zoom. This called for precision, adaptability, and high-level production expertise, which is exactly what we delivered.

Crafting the Look: Dark, Moody, and Dramatic

The production team requested a dramatic, moody look for the interviews, and it was up to us to bring that vision to life. I carefully set up the shot—ensuring proper lighting, framing, and atmosphere—while connecting my broadcast-quality camera to a laptop for real-time feedback from the team in New York.

The people being interviewed—prosecutors and detectives—were directed to look at the laptop. This maintained a natural eye-line, making it appear as if they were speaking directly to someone in the room.

Overcoming Challenges with Creative Solutions

The production called for a courtroom or courthouse backdrop to align with the show’s theme. However, the local courthouse was undergoing significant construction, making it unusable. Instead, we found an alternative location that provided the perfect ambiance: a local hotel’s ballroom lobby. The space featured dark wood accents and an elegant design that complemented the dramatic tone the production team wanted. With strategic lighting and careful composition, we transformed the lobby into a setting that fit seamlessly with the show’s aesthetic.

Seamless Collaboration and Delivery

After the interview, the raw camera files were transferred directly to the production team for use in post-production. The success of this project highlights our ability to handle high-stakes broadcast work, providing top-tier quality and professionalism every step of the way.

Why Choose Creative Images for Your Next Project?

Whether it’s a promotional video, corporate content, or broadcast-level production, we bring the same dedication, expertise, and creativity to every project. If you’re looking for a team that can adapt to any challenge and deliver exceptional results, let’s talk about your next production.

Contact us today to learn more!

What to Wear for a Video Interview: Tips to Look Your Best on Camera

When preparing for a video interview, your appearance can significantly impact how you're perceived. The right outfit and color choices can make you look more professional, approachable, and confident on camera. Here’s a guide to help you choose the best options for your next video interview.

Choosing the Right Colors

1. Stick to Solid Colors:

   • Jewel Tones: Colors like deep greens, royal blues, and rich purples are universally flattering. They add a vibrant yet professional touch without being overpowering on camera.

   • Neutral Colors: Black, white, grey, and beige are classic choices that work well for a polished and timeless look.

   • Earth Tones: Shades like olive green, mustard, burnt orange, and rust can create a warm and inviting appearance, helping you stand out in a positive way.

2. Colors to Avoid:

   • Bright Neon Colors: These can be distracting and might create unflattering reflections or glare.

   • Busy Patterns: Small patterns or stripes can create a moiré effect on video, which appears as a distracting wavy pattern. Solid colors or subtle patterns are better choices.

   • Background Matching Colors: Avoid colors that blend too closely with your background, as they might cause you to lose contrast and appear washed out.

Outfit Options for Different Professional Settings

1. Casual Professional:

   • For Women: A solid-colored blouse paired with well-fitted pants or a skirt. Consider adding a statement necklace or earrings to add a bit of personality.

   • For Men: A fitted button-down shirt in a neutral or jewel tone, paired with dark jeans or chinos. A casual jacket can add a layer of sophistication.

2. Formal Business:

   • For Women: A knee-length dress in a professional color like navy or charcoal, complemented by simple accessories. Pair with closed-toe heels or dressy flats.

   • For Men: A tailored suit in a classic color, such as navy or grey, with a crisp white shirt. A tie in a complementary color adds a finishing touch.

3. Business Casual:

   • For Women: A tailored blazer over a blouse with dress pants or a pencil skirt. Neutral or jewel tones work well here, offering a professional yet approachable look.

   • For Men: A dress shirt with a blazer and chinos creates a polished, business-casual look. A tie is optional but can enhance your overall appearance.

4. Creative/Artistic:

   • For Women: A flowy top with a unique print (subtle and not too busy) paired with a skirt or tailored pants. Bold accessories can help showcase your creative side.

   • For Men: A patterned shirt (think subtle florals or geometric prints) with fitted trousers. Unique accessories, like an interesting watch or shoes, can add character.

Additional Tips for Looking Your Best

• Fit is Key: Well-fitted clothing makes a significant difference in how you appear on camera. Ensure your outfit fits comfortably and flatters your figure.

• Layering: Adding layers, like a jacket or scarf, can create depth and interest in your look, making you stand out.

• Accessorize Wisely: Keep accessories minimal but meaningful. Avoid overly shiny or reflective pieces that can catch the light and cause distractions.

• Comfort Matters: Choose an outfit that you feel comfortable in. If you’re uncomfortable, it will show on camera, and you may be less focused during your interview.

By following these guidelines, you’ll ensure that you present yourself as polished, professional, and ready for success in your video interview.

Elevating Cinematography: Our Advanced Drones Transform Visual Storytelling

In the dynamic field of cinematography, innovation is key. At Creative Images, we are committed to leading the industry with state-of-the-art technology. Today, we're excited to introduce our newest drone additions, designed to take your visual storytelling to new heights, whether it's showcasing beautiful architecture or capturing the intricacies of an assembly line.

1. The Indoor Specialist: A Compact Powerhouse for Any Environment Our latest ultra-compact drone defies limitations, offering unprecedented stability and safety for indoor filming.

What It Means for You:

• Artistic Perspectives: Film inside churches, highlighting breathtaking artwork and architecture.

• Safe and Efficient: Ideal for capturing the flow of an assembly line or exploring tight spaces without disruption.

2. The Telephoto Master: Unparalleled Versatility This long-range drone’s telephoto capabilities enable us to deliver unique visuals while maintaining a safe distance.

What It Means for You:

• Get Close from Afar: Perfect for concert videography and scenarios requiring precise navigation.

• Wide and Close Shots: Unique telephoto functions provide unmatched flexibility for showcasing buildings, warehouses, and factories.

A Legacy of Trust and Innovation

Creative Images isn't just about equipment; it's about expertise, compliance, and being at the forefront of the industry. Our distinction as the first video production company approved by the FAA to fly at an international airport speaks volumes about our capabilities.

Why Choose Creative Images for Aerial Videography?

• Expertise: With experience since 2013, we're licensed, insured, and seasoned in high-end cinematography.

• Quality: Cutting-edge drones delivering captivating high-resolution imagery.

• Versatility: From grand outdoor views to intimate indoor settings, our solutions cater to diverse and complex projects.

Our innovative drone technology is set to redefine what's possible in video production. Whether you're looking to showcase your company's facilities, celebrate architectural artistry, or capture the energy of live performances, our drones are tailored to meet your unique needs.

Eager to explore these exciting possibilities for your next project? Contact us today and let us turn your vision into breathtaking reality.

When Background Noise Joins the Video Interview: Sometimes, It's Okay!

In the world of video production, we often strive for pristine audio, minimizing background noise like an uninvited guest. However, there are instances when a touch of background noise can actually enhance your video interview, adding authenticity and atmosphere. In this blog post, we'll discuss when it's okay to allow some background noise in your interview and how it can contribute to your storytelling.

Lots of “moooo;s” could be heard in this video.

The Benefits of Background Noise:

• Authenticity and Atmosphere

Occasionally, background noise can help create an immersive experience for the viewer. Picture interviewing a farmer with cows mooing and visible in the background, or a factory worker with machinery and forklifts in action. These audio-visual elements can lend a sense of authenticity and atmosphere to the interview.

• Emotional Connection

Background noise can sometimes amplify the emotional impact of your interview. For example, interviewing a passionate sports coach amidst the roar of cheering fans and the sound of whistles can generate excitement and energy that resonates with viewers.

• Context and Storytelling

Background noise can provide valuable context for your interview, supporting the story being told. The bustling sounds of a marketplace, for instance, can set the stage for a business owner's account of daily challenges and successes.

Managing Background Noise:

• Choosing Quiet Locations

At Creative Images, we aim to find the quietest location possible for interviews. This approach allows us to selectively add background noise in post-production, rather than attempting to remove unwanted noise from the recording.

• Concealing Microphones and Minimizing Noise

Our team at Creative Images knows how to expertly hide microphones and keep them out of the shot. We also use various equipment and techniques to minimize background noise, ensuring that your interview audio remains clear and focused.

• Editing Challenges

Navigating fluctuating background noise levels during editing can be tricky. Fortunately, our skilled editors know how to create a seamless final product that strikes the right balance between clean audio and the desired amount of background noise.

Conclusion:

Embracing background noise in video interviews can sometimes enhance the overall storytelling experience for your viewers. When used strategically, it can create a more immersive, authentic, and engaging atmosphere. By selecting the right locations, utilizing the best equipment and techniques, and managing the editing process skillfully, we at Creative Images can craft compelling video interviews that balance crisp audio with just the right amount of background noise.

From Nervous Nelly to Camera-Ready: Empowering On-Camera Talent to Deliver a Polished Performance

As a video production professional, I've encountered various scenarios where clients have insisted on using specific on-camera talent for their projects. While it's understandable that a company might want a key person to be the face of their brand, sometimes the chosen individual may not have the necessary skills or confidence to deliver an effective performance. In this blog post, we'll discuss some practical tips to help these individuals shine on-camera, share some real-life examples, and explore creative solutions to ensure a polished final product without compromising the client's vision.

Real-Life Challenges and How to Overcome Them

1. The Engineer Turned Spokesperson Dilemma: One common situation I've encountered involved a client wanting an engineer (the product expert) to be the spokesperson for a video. While these individuals undoubtedly have in-depth knowledge of the product, they may lack the on-camera charisma and communication skills needed for an engaging presentation.

2. The Nervous CEO Conundrum: In another instance, a marketing department felt that the CEO should be the face of the company in a video. Unfortunately, the CEO struggled with nerves and failed to deliver an effective unscripted message.

Helpful Tips for On-Camera Talent:

1. Use a Teleprompter: Having a well-prepared script and using a teleprompter can help individuals overcome their on-camera difficulties.

2. Practice Out Loud: Encourage the talent to rehearse their lines aloud and become comfortable with the script before stepping in front of the camera.

3. Offer Support and Encouragement: Sometimes, a little pep talk and positive reinforcement can go a long way in boosting someone's confidence on-camera.

4. Remember, Rome wasn't built in a day: Remind the talent that even seasoned actors need multiple takes. Encourage them to be patient and not to stress about nailing it in the first try.

Creative Solutions for a Smooth Presentation:

This video uses an on-camera spokesperson and professional voice talent.

If the on-camera talent still struggles after trying the tips mentioned earlier, consider combining their appearance with professional narration or voiceover for a polished result. Allow the chosen talent to participate in the opening, closing, or introduction of various segments, while a professional narrator or on-camera talent handles the main content. This approach ensures the key person is still visible in the video while providing a clear and engaging narrative. Think of it as passing the baton in a relay race or sprinkling the "secret ingredient" in a recipe, seamlessly blending the presence of the chosen talent with the expertise of a professional narrator.

Working with on-camera talent can be challenging, especially when the chosen individual struggles to deliver a polished performance. By implementing helpful tips, offering support, and employing creative solutions, it's possible to achieve a smooth presentation without compromising the client's vision. At Creative Images, we're committed to finding the best solutions to meet your unique needs and ensure a high-quality video production. Contact us today to discuss your project and let our experienced team help bring your ideas to life, even if it involves turning an engineer into a video star!

Cold, Windy, and Unprepared: A Videographer's Tale of Redemption

At Creative Images, we pride ourselves on our adaptability and resourcefulness when it comes to video production. Over the years, we've encountered a wide range of scenarios, and we've learned that being prepared for anything is essential. Today, we want to share a light-hearted story that illustrates the importance of always being ready on a video shoot, regardless of how simple or straightforward it may seem.

A few years back, one of our regular clients, familiar with the video production process, asked us to go on-site and capture b-roll (supporting footage) of a product being used in the field, specifically, on the side of a roadway. The weather that day was far from ideal – we're talking 10°F in Wisconsin – with strong winds to boot. The plan was to shoot for only an hour, so our team packed light: just a camera, enough batteries, and a monopod for mobility.

Surprise Interview

Before the shoot, we even confirmed with the client once more that the objective was to capture b-roll only! So, imagine our surprise when, after a long drive and upon arriving at the site, the client casually mentioned, "We may wish to capture an interview as well."

Our immediate reaction was one of surprise, not because we were unwilling to do the interview, but because we always strive to make our clients happy, and in this instance, we hadn't brought any of our interview gear – no microphones, reflectors, lighting, or even headphones to ensure the audio was up to par. Fortunately, the client completely understood, given our pre-production planning, but we decided to make the best of the situation with what we had.

After capturing the necessary footage, we found the ideal interviewee. We positioned him with the sun as our only light source (since we had no other options) and got the camera as close to him as possible, relying on the built-in microphone to capture the audio. We couldn't verify the quality of the sound, but we crossed our fingers and hoped for the best.

To our delight, the result was a success, and the client was thrilled! (You can check out the video below.) This experience taught us a valuable lesson: always be prepared for anything. From that day on, we make sure to bring along just about every piece of gear we could possibly need, even if it's not initially part of the plan. You never know when a client might throw you a curveball, but being prepared ensures that you can hit it out of the park every time.

A Trade Show Video Worth a Thousand Brochures: The Creative Images Difference

Are you preparing for an upcoming trade show? If so, you know that there are a lot of moving parts to coordinate. From booth design to promotional materials, there's no shortage of details to consider. But have you thought about how video can help you stand out from the crowd?

At Creative Images, we specialize in creating videos that are specifically designed for trade shows. Unlike other types of videos, trade show videos need to be attention-grabbing, concise, and informative all at once. Here are a few reasons why:

First impressions matter: In a sea of other booths and displays, you only have a few seconds to make a first impression. A well-crafted video can immediately capture the attention of passersby and draw them into your booth.

Information overload: Trade show attendees are bombarded with information from every direction. A video can help you convey your message quickly and clearly, without overwhelming your audience.

Limited attention spans: Let's face it, attention spans are short these days. Trade show videos need to be engaging and easy to understand in order to hold the attention of busy attendees.

Another key aspect that sets trade show videos apart from other types of videos is the diminished emphasis on audio. While high-quality audio is crucial in most productions, trade show floors are often noisy and bustling with activity. This means that relying on voiceovers or dialogue to convey your message isn't always the most effective approach. Instead, we focus on creating visually engaging content that combines eye-catching video footage with clear and concise graphics or text. This approach ensures that your message is effectively communicated, even without the benefit of a voiceover. It also makes it easier for viewers to absorb the information quickly, which is critical in the fast-paced environment of a trade show.

In addition, trade show videos need to be designed with the understanding that attendees are unlikely to watch the video from start to finish. They might catch a glimpse of your video as they walk by or join midway through. This means that it's essential to create a video that delivers valuable information every few seconds, ensuring that your audience gets the key messages, no matter when they start watching.

At Creative Images, we recognize that our clients have already invested time and resources in collaborating with us to create high-quality videos for other purposes, such as marketing or product demonstrations. We can help you leverage those existing videos for your trade show needs, maximizing the value of the content we've created together. By strategically editing and adapting the material, we can transform the original video we produced for you into a powerful tool for engaging and informing trade show attendees.

So, trade show videos require a unique approach that takes into account the challenges and opportunities of presenting your content in a busy, noisy environment. At Creative Images, we specialize in crafting videos that stand out from the competition and make a lasting impression on attendees, even without the benefit of sound or a captive audience. Whether you need a custom video or want to repurpose existing content, let us help you make your next trade show a success.

Contact us today to discuss your trade show video needs and discover how Creative Images can help you capture attention, engage your audience, and create a memorable experience at your upcoming event.

Still graphics by Catch-22 Creative

From Awkward to Awesome: Maximizing the Contributions of Non-Professional Actors in Your Video

Professional Spokesperson Studying Lines

Promotional, corporate, and fundraising videos are powerful tools to communicate your message, engage your audience, and achieve your goals. However, one common mistake that clients make is trying to use non-professional actors to act in their videos, which often leads to awkward and unconvincing performances that undermine the impact of the video. In this article, we'll discuss what non-professionals can and should-not-do, and provide tips on how to make the most out of their contributions.

1. Testimonials are great

   Testimonials are a powerful tool to showcase your company's success stories and inspire your audience to take action. They are also a great way to involve non-professionals in your video without requiring them to act. All you need to do is ask them to share their experiences and thoughts on camera, and let them speak from the heart. Authenticity is key here, so don't script their responses or ask them to read from a teleprompter.

2. Real speaking roles are effective

   If you really need someone in a speaking role in your video, make sure that it is a real speaking role, doing what they really do anyway. For example, a salesperson talking to a customer about your product or service may work because that is what they do professionally. However, asking the same salesperson to pretend to be a customer and read lines may come across as inauthentic and cheesy. Keep in mind that your audience can tell the difference between a genuine conversation and a forced performance.

3. Use non-speaking roles effectively

   Non-speaking roles can be just as important as speaking roles in your video, especially if you need to showcase a product, process, or environment. In these cases, you can ask non-professionals to perform actions or interact with the environment in a natural and authentic way. For example, asking an employee to demonstrate a product or use a tool may be more effective than asking them to recite lines.

4. Provide guidance and coaching

   If you decide to involve non-professionals in your video, make sure to provide them with guidance and coaching on how to perform in front of the camera. This includes tips on posture, tone of voice, facial expressions, and body language. Consider conducting a rehearsal or practice session before the actual filming to help them feel more comfortable and confident.

In conclusion, non-professionals can be valuable contributors if used effectively. However, avoid asking them to pretend to be someone else or perform lines that require acting skills they may not possess. By following these tips, Creative Images can help you create a compelling and authentic video that engages your audience and achieves your goals.

6 Tips for Finding a Video Production Company That Will Deliver Results

Video has become one of the most popular and effective ways to promote products and services in the modern business world. A well-crafted video can create a powerful emotional connection with your target audience and drive engagement and sales. However, producing a high-quality promotional or marketing video requires expertise and resources that may not be available in-house. That's why many businesses turn to video production companies to help them create compelling content that gets results. In this article, we'll explore how to find the right video production company for your needs.

On-Location Filming

1. Define your goals and objectives

   Before you start searching for a video production company, it's essential to define your goals and objectives for the video. What do you want to achieve with the video? Who is your target audience, and what message do you want to convey to them? What is your budget for the project? Defining your goals and objectives can help narrow down your search for a few reasons:

   • Focus on companies with relevant experience: By knowing what you want to achieve with your video, you can look for video production companies that have experience producing similar videos for other clients.

   • If you have clear goals and objectives for your video, you can evaluate video production companies based on their ability to help you achieve those goals. This will help you identify companies that are more likely to deliver the results you need, and avoid wasting time on companies that are not a good fit.

   • Budget and timeline considerations: By knowing your budget and timeline upfront, you can identify companies that are within your price range and can deliver the project within your desired timeframe.

2. Look at their portfolio

   A production company's portfolio is a great way to get a sense of their style and capabilities. Look for examples of work that is similar to what you want to achieve. Are their videos engaging, visually appealing, and well-crafted? Do they have experience working with businesses like yours, and can they demonstrate an understanding of your industry and target audience?

3. Check their references and reviews

   Reach out to their references and ask about their experience working with the company. Did they deliver on time and on budget? Was the quality of the work up to par? Were they responsive to feedback and easy to work with?

4. Consider their expertise and resources

   Different video production companies have different areas of expertise and resources. Some may specialize in animation, while others focus on live-action videos. Some may have in-house talent, while others rely on freelancers. Consider what type of video you want to produce and whether the company has the expertise and resources to deliver it.

5. Evaluate their communication and project management

   Producing a high-quality video requires effective communication and project management. Look for a company that is responsive to your needs and communicates clearly and regularly throughout the process. Ask about how they handle changes or revisions.

6. Get a clear understanding of the costs and timeline

   Producing a video can be a significant investment, so it's essential to get a clear understanding of the costs involved. Ask the company for a detailed breakdown of the costs and any potential additional expenses. Also, make sure you have a realistic timeline for the project and that they can deliver on your schedule.

At Creative Images, we understand the importance of finding the right video production partner for your needs. We believe that a successful collaboration depends on a strong fit between the company and the video production team. As such, we only take on projects where we know we can add value and deliver high-quality results. Our goal is to build long-term relationships with our clients, and we believe that starts with being honest and transparent about what we can and cannot offer. So if you're considering working with us, rest assured that we'll only take on your project if we believe we're the right match for your needs.

Why Non-Profits Need Marketing (And How Video Can Help)

Non-profit organizations are often driven by a noble mission: to make a positive difference in the world. Whether it’s fighting poverty, promoting education, providing healthcare or supporting human rights, non-profits have a lot to offer to their communities and beyond.

Filming Diocese of Rockford Annual Appeal

But having a good cause is not enough to succeed in today’s competitive and crowded marketplace. Non-profits also need marketing: the process of communicating their value proposition to their target audience and persuading them to take action.

Marketing can help non-profits achieve various goals, such as:

• Raising awareness and visibility for their cause

• Building trust and credibility with their stakeholders

• Attracting and retaining donors, volunteers, partners, and beneficiaries

• Educating and informing their audience about their impact and challenges

• Inspiring and mobilizing their supporters to advocate for their cause

• Differentiating themselves from other similar or competing organizations

However, marketing can also be challenging for non-profits. They often face limited resources, budget constraints, regulatory restrictions, and high expectations from their audience. They also have to compete with other non-profits and for-profit businesses for attention and engagement.

That’s why non-profits need to be strategic and creative in their marketing efforts. They need to use the right tools and channels that can help them reach and connect with their audience effectively.

One of the most powerful tools that non-profits can use is video.

• Video is visual. We process visual content 60,000 times faster than written content. We also remember more content longer. That means video can help you capture your audience’s attention quickly and leave a lasting impression on them.

• Video is personal. It inspires empathy and emotions, which can’t be said about other types of marketing. Video can help you tell your story in an authentic way that resonates with your audience. It can also showcase your impact by featuring real people who benefit from your work.

• Video is educational. Many organizations need to educate their communities on their causes in order to garner attention and funding. Video can help you do that by explaining complex issues in simple terms using visuals, animations, narration, or interviews.

• Video is shareable. 92% of consumers on mobile have shared videos with others. Consumers love sharing videos especially those that inspire them. Video can help you spread your message far beyond your own network by encouraging your supporters to share it with their friends and family.

• Video is interesting. 60% of people report that video is a media they consume thoroughly. Keep your visitors, followers and supporters engaged and interested using video.

As you can see video has many benefits for non-profit marketing but how do you create effective videos?

That’s where we come in!

We are Creative Images. A small video production company that helped raise hundreds of millions of dollars for non-profit organizations.

We can help you create different types of videos such as:

• Explainer videos: These are short videos that explain what you do why it matters, how it works etc.

• Testimonial videos: These are videos that feature real people who have benefited from your work or support your cause, sharing their stories, experiences, feedback etc.

• Fundraising videos: These are videos that ask for donations or support from your audience, highlighting your achievements, needs, urgency, etc.

• Awareness videos: These are videos that raise awareness about an issue, problem challenge, etc., related to your cause. It can provide facts, statistics, solutions etc.

• Event videos: These are videos that capture, document, promote, or celebrate an event related to your cause such as a conference, workshop, gala, etc.

Contact us today to learn more. We would love to work with you on your next video project!

Maximizing Your Trade Show ROI: How Testimonials Can Drive Sales and Engagement

As a video production company owner, I've been hired for many different projects over the past 30 years. One job, in particular, stands out to me - it was for a manufacturer of bovine ultrasound machines for vets. The machines were unique and expensive, with a price tag of around $10,000.

The challenge was how to collect lots of raving testimonials from people, even if they didn’t own the machine. The marketing firm had a brilliant idea: a contest during the trade show! Participants could win the machine by providing a testimonial and answering questions like "How much would you like to have this machine? How would it help your business? How would you use it? Would your customers benefit from it?" This strategy provided glowing reviews about the product, even from people who had never used it before.

Over two days, we recorded about 180 testimonials. The cost per testimonial might seem expensive considering they were giving away a $10,000 machine for them. That came to around $55 per testimonial, but the value to the business was significantly higher. Not only did it provide valuable feedback on the product, but it also generated excitement and buzz around the contest. People were eager to win, especially when they knew the odds of winning weren't one in a million, but one in 180.

But that's not all. The testimonials also gave the ultrasound company enormous amounts of material for social media posts. One testimonial could provide one to three short videos, which could be shared on various platforms like Facebook, Twitter, and Instagram. This allowed the company to showcase their product and build excitement around the contest. By repurposing the testimonials in this way, they were able to create a steady stream of engaging content for their followers, which helped to increase brand awareness and attract new customers.

This strategy of capturing testimonials at trade shows is a great idea for any business. It allows potential customers to hear from others who have already used your product or service, and it generates excitement and interest. As a video production company, we've filmed testimonials for many different types of businesses, and we know how to make them look and sound great.

If you're thinking about capturing testimonials at your next trade show, here are some tips to keep in mind:

1. Make it easy for people to participate - provide clear instructions and a simple process.

2. Offer an incentive, like a prize or discount, to encourage participation.

3. Ask open-ended questions that allow people to provide detailed feedback.

4. Be prepared to film a lot of testimonials - the more you have, the better!

At Creative Images, we're experts at capturing product testimonials at trade shows and other events. We can help you develop a strategy that will generate excitement and engagement around your product or service. If you're interested in learning more about our services, please contact us today.

20 Fascinating Facts About YouTube You Need to Know

YouTube is a platform that has taken the world by storm. It’s hard to imagine life without it now, with billions of users consuming videos on the platform every day. Here are some fascinating facts about YouTube:

1. There are over 114 million active YouTube channels, with 10,000 of these being partners who use Content ID, including movie studios, broadcasters, and record labels.

2. YouTube has around 2.6 billion monthly active users, spread across more than 100 countries.

3. There are around 122 million daily active users on YouTube, accessing the platform from all corners of the globe.

4. You can create up to 100 channels with one YouTube account.

5. Around 321,000 channels have 100,000 subscribers or more.

6. YouTube is used all over the world, with content in over 80 languages. However, it is banned in five countries – China, North Korea, Iran, Eritrea, and Turkmenistan.

7. Visitors spend an average of 19 minutes per day on YouTube.

8. YouTube is the world’s second most visited website, behind Google.

9. An average of nearly 700,000 hours of video are streamed each minute.

10. As of April 2023, mobile users make up almost 90% of worldwide visits to YouTube, compared to just 10% on desktop.

11. Music videos are the most popular type of video on YouTube, with ‘song,’ ‘songs’, ‘music’ and ‘karaoke’ all among the top 20 search queries.

12. YouTube Shorts attract more than 30 billion daily views, having grown quickly since their introduction in 2020.

13. An average of 2,500 new videos are uploaded every minute, amounting to 183 hours of video content.

14. Around 3.7 million new videos are uploaded to YouTube every day with an average length of 4.4 minutes.

15. There are at least 800 million videos on YouTube, and the number is constantly growing.

16. The most viewed video on YouTube is ‘Baby Shark Dance’ with over 12 billion views.

17. Over 81% of people use YouTube as a source of entertainment.

18. You need to have at least 1,000 subscribers and 4,000 watch hours over the past year before you can monetize your YouTube content.

19. Based on industry averages, you need about 500,000 views to earn $1,000 from ads.

20. According to Forbes, Mr Beast is the highest paid YouTuber with a $54m payout last year.

How Video Can Be Used as a Recruiting Tool

In today's competitive job market, organizations need to actively engage prospects and distinguish themselves from the competition. Traditional recruiting methods can be inefficient, costly, and time-consuming. The good news is that video technology can help save time and money while attracting the best talent out there. In this blog post, we'll explore some clever ways to use video recruiting to enhance your recruitment strategy and hire top candidates.

Sample Recruitment

1. Enhance the Job Description

   Using video to enhance job postings can be a game-changer when it comes to attracting the right candidates. Videos can be more descriptive than text, conveying more information about the job responsibilities in a shorter amount of time. Creating an engaging video for job postings can ensure you get qualified candidates that are excited about the job opportunity.

2. Brand Your Organization

   Your organization's brand can be a deciding factor for many candidates when choosing where to apply for jobs. By using video to showcase your company culture and values, you can establish your organization's reputation and attract more candidates. Creating compelling videos can help you build a strong brand presence that resonates with job seekers.

3. Capture Your Company's Culture

   Culture fit is an essential part of the hiring process, and video is the perfect tool for showcasing your organization's unique dynamic. Video can help you give candidates an inside look at your company culture, making your organization more appealing and enjoyable to work for. This approach is especially effective for startups and technology sector businesses.

4. Use Video at Job Fairs

   Video at job fairs can help you fuse digital and physical recruitment efforts for optimal results. By creating engaging videos that showcase your company's culture and values, you can communicate your recruiting message to multiple candidates at once. Video can be more dynamic and engaging than the typical spiel from a company recruiter, making it more effective at attracting and retaining top talent.

In conclusion, video can be a powerful tool for enhancing your recruitment strategy and attracting the best talent out there. By using video to enhance job descriptions, establish your organization's brand, capture your company's culture, and communicate with candidates at job fairs, you can save time and money while hiring top candidates.

The Importance of Video Marketing

Marketing is a crucial aspect of any business, whether it is a small family-run enterprise or a multibillion-dollar company. A marketing strategy and team are essential for any business to thrive in today's competitive industry. Over the years, marketing has taken various forms, and video marketing has emerged as a powerful tool.

Video marketing refers to the use of videos to reach out to the target audience for your business or brand. In today's world of social media, it’s critical. Did you know that people spend, on average, 2.6x more time on pages with videos than without? Consumers of all kinds use videos to research products they are interested in.

According to a recent study, video content represents over 86% of all internet traffic. If you own a business or want to start one, you must be quick to adapt to the changing marketing trends to stay ahead of the competition.

The length of the video can make a big difference in its impact on the viewer. Other studies have shown that two-thirds of people prefer to watch a short video to learn about a brand or service rather than read a text-based article or post. Short, high-quality videos are the key to capturing the attention of your customers and conveying your message.

Here are some reasons why video marketing is important for businesses and non-profit organizations:

1. Videos Boost Conversions and Sales

   A well-crafted video can be a game-changer for your business. It has been found that 74% of viewers end up buying a product after watching an interesting product video. Videos can engage and connect with viewers, leading to higher conversions and sales.

2. Great Return on Investment (ROI)

   Video production may not be the easiest or cheapest marketing strategy, but it certainly pays off. The return on investment is so significant that it not only covers the cost but also generates profits. With advanced technology and smartphones, businesses can create high-quality videos that resonate with their target audience.

3. Video Builds Trust

   Videos have the power to connect with viewers on an emotional level, leading to the creation of trust and the spread of influence for your brand and product/service. Effective marketing videos portray your products in a conversational way, creating a personal approach. As a result, 57% of consumers say that videos gave them more confidence to purchase online.

4. Videos Simplify Explanation of Products and Services

   Video content can simplify the message of a brand or product/service, making it easier for the viewer to understand. Videos not only educate but also entertain, which boosts social sharing and brings traffic to your social platforms. A compelling video can help to simplify the message and increase engagement with your target audience.

In conclusion, video marketing is a powerful tool for businesses and non-profit organizations. It is essential to keep the video marketing strategy integrated with your business to stay ahead of the competition. The use of high-quality videos can boost conversions and sales, provide a great return on investment, build trust with viewers, and simplify the explanation of your products and services. If you haven't yet incorporated video marketing into your business strategy, it's time to start!

Easily Create Multiple Versions of Your Video

At Creative Images, we believe that video production should be as flexible and customizable as possible. That's why we offer the ability to create multiple versions of your video, which can be tailored to specific audiences, uses, or platforms. This is a not-so-easily realized fact about having a video made by us, and we want to highlight the benefits of this service.

Our Home-Based Editing Suite in 1991

Years ago, video editing was done from tape to tape, which made it difficult and expensive to make different versions. But with advancements in technology and video production techniques, it's now easier than ever. This means that you can create a longer version for your website, a shorter version for social media, and a "loop" video for use at a trade show where only the very best scenes are used to showcase your product.

We can even customize a video for different audiences or uses. For example, you might have a general version that you use on your website or in marketing materials, but then create a separate version that is tailored to a specific industry or client. This can help you better connect with your target audience and make your video more effective.

Creating teasers can be another great way to get more mileage out of your original investment. Teasers are short video clips that give your audience a taste of what's to come. They can be used on social media or in email campaigns to build anticipation and excitement around your video. By creating teasers from your original footage, you can create buzz and generate interest in your video before it even launches.

During the filming process, we can take into account all the different uses and record scenes or dialogue that takes this in mind. For example, we can include different versions of a talent saying a specific line, such as "Thanks for visiting our website" or "Thanks for visiting our Facebook page." This makes it easy to create multiple versions of your video without needing to re-shoot certain scenes or make significant edits.

At Creative Images, we are committed to providing high-quality video production services that meet our clients' unique needs and goals. Contact us today to learn more about how we can help you create multiple versions of your video.

Did You Know Your Video Can Be Updated Years Later?

We understand that video production is a dynamic and ever-evolving field. Our clients often come to us with specific goals in mind for their video project, but sometimes those goals change over time. That's why we want our clients to know that once a project is done and delivered, their footage is not gone forever. In fact, we automatically archive all of our footage to ensure that we can update or repurpose videos years later.

Filming an interview, on-location.

Many clients are surprised to learn that we keep an archive of all the footage we shoot, along with project files and other assets. They may assume that once a video is complete, that's the end of the story. But at Creative Images, we believe in being proactive and forward-thinking when it comes to video production. We know that needs and goals can change over time, and having access to the original footage and project files can be invaluable when it comes to future projects.

Sometimes, a client might just need to refresh their video with updated graphics or messaging. Other times, they may want to use some of the footage from an old project in a new video. With our archives, we can easily locate the old clips and project files and use them as a starting point for a new project. This can save time and resources, and help our clients get the most out of their investment in video production.

Of course, we understand that technology and software are always evolving, and sometimes old project files can become incompatible with newer versions of software. However, even in those cases, we always have access to the original footage, which is always compatible. And we make every effort to keep our archives up-to-date and accessible so that we can continue to provide our clients with high-quality video production services for years to come.

In conclusion, know that a video project doesn't end when we deliver the final product. We archive everything to ensure that we can update, repurpose, or change videos years later. With our archives, we can help our clients achieve their goals, whether they want to refresh an old video or use old footage in a new project. At Creative Images, we always keep our clients' needs in mind.

The Power of Eye Contact in Video Interviews

As a video production company, we at Creative Images understand the importance of capturing the right look and feel with every video we produce. That's why we have techniques of recording interviews in two different styles - looking into the lens (speaking to the viewer) or the more traditional way of looking away from the lens towards the interviewer.

Speaking to the Viewer

Eye contact is a powerful tool in video interviews and can greatly impact the audience's perception of the subject. When a person looks directly into the camera lens, it creates a direct connection between the speaker and the viewer, as if they are being addressed personally. This direct gaze can give the impression of openness, honesty, and sincerity, making the subject seem more trustworthy and confident.

In contrast, when a person looks away from the camera lens and towards the interviewer, the viewer becomes a witness to the conversation or testimonial. This style creates a more intimate and natural atmosphere, as the viewer feels like they are in the room with the interviewee, observing the interaction.

Viewer is a Witness

However, speaking directly into a camera lens can feel unnatural and intimidating for many people. At Creative Images, we have perfected a technique where the interviewee appears to be looking directly into the lens while, in reality, they are speaking to a person. This method requires some training on the part of the interviewer, which we are happy to provide. As a result, the interviewee feels comfortable and confident, allowing them to be themselves and deliver their best performance.

We work closely with our clients to determine the best approach for their project. Whether it's direct eye contact with the viewer for a more personal connection or a conversational look away from the lens to create an intimate atmosphere, we'll make sure that the end result is exactly what the client is looking for. By understanding the power of eye contact in video interviews, we help our clients create videos that effectively connect with their audience and convey their message.

Videographer vs. Cinematographer: What's the difference?

Hello! Darrell from Creative Images here. So, what exactly is the difference between a videographer and cinematographer? Well, in the past, the distinction between the two roles was largely based on whether you were shooting on videotape or film. However, as technology has evolved and the industry has transitioned to digital formats, the differences now lie in the unique skills and challenges that each role brings. In this post, I'll dive into the art and skill behind both videographers and cinematographers, drawing from my personal experiences to shed light on their distinct contributions to the world of visual storytelling.

Videographer: Master of the Moment

Filming wildlife in Africa

A videographer often works as a one-person show or as part of a small team, capturing video content in a wide range of scenarios. From live events like concerts and weddings to fast-paced sports and wildlife, videographers must be ready to adapt to any situation quickly. There is often only 1 opportunity to get the shot, so getting it right is critical, with little margin for error.

The life of a videographer can be quite stressful, as missing a critical shot can be costly. However, a skilled videographer possesses the expertise and confidence to ensure that they don't miss a beat, even when the stakes are high. Their ability to capture unique, once-in-a-lifetime moments is what makes videographers invaluable in their field.

Cinematographer: The Creative Visionary

A cinematographer, on the other hand, focuses on the creative aspects of video production. They collaborate with directors, marketing teams, and other stakeholders to craft the visual style and storytelling elements of a project. Cinematography involves a deep understanding of lighting, shot composition, and attention to detail in every aspect of the frame, from the subject to the background.

Unlike videographers, cinematographers often have the luxury of multiple takes and a controlled environment to perfect their shots. Their work is a meticulous blend of technical skill and artistic vision, shaping the look and feel of the final product to evoke specific emotions and tell a compelling story.

A Blend of Both Worlds

In my career, I've had the privilege of working as both a videographer and a cinematographer. I've captured interviews in Africa with wild elephants roaming in the background, flown in fighter planes, and even filmed a yacht race amid the rough seas of Greece. Each experience has given me a unique perspective on the art and skill behind each role.

Both videographers and cinematographers bring their own set of talents and expertise to the table. While videographers excel at adapting to challenging situations and capturing once-in-a-lifetime moments, cinematographers immerse themselves in the creative aspects of visual storytelling. Each role is essential in its own way, and their combined skills contribute to the rich tapestry of the video production industry.

At Creative Images, we are skilled in both videography and cinematography, ready to bring your vision to life. Contact us today to learn more about our services and let us help you create compelling video content for your audience.

Creating Stunning Time-Lapse Scenes with Motion Blur

Time-lapse photography is a powerful tool in the world of video production, and at Creative Images, we understand the impact it can have on storytelling and adding value to the final product. With over 30 years of experience, we’ve become experts in creating stunning time-lapse scenes that bring your vision to life.

What sets our time-lapse scenes apart from many others? The key lies in motion blur. This powerful technique breathes life into time-lapse scenes, adding a sense of flow and movement. Without motion blur, time-lapse videos can appear choppy or jerky. By capturing a series of images over an extended period and skillfully blending them together, we create the illusion of seamless, flowing movement. This fluidity enhances the visual appeal of the time-lapse, captivating the viewer and adding depth to the storytelling aspect of the production. Motion blur is the secret ingredient that transforms time-lapse scenes into dynamic, mesmerizing experiences, setting your video apart from the rest.

Interestingly, in today's tech-savvy world, even our smartphones have the power to create impressive time-lapse videos. However, as remarkable as these portable devices may be, they fall short when it comes to capturing the enchanting effect of motion blur. This is where the expertise and experience of a professional video production team like Creative Images come into play. We combine advanced techniques and equipment to incorporate motion blur, even in bright daylight when it is typically difficult.

Don't miss out on the opportunity to elevate your video productions with the expertise and experience of Creative Images. Contact us today to learn more about our time-lapse services and how we can help bring your vision to life.

Time-Lapse Samples
Many scenes filmed with slow shutter for motion blur.

12 Less-Obvious Tips for Producers to Conduct Successful Interviews in Video Production

Interviews can be a vital component of any video production. They provide a platform for experts, witnesses, or people with first-hand experiences to share their insights and perspectives on a particular subject. However, conducting an interview is not just about asking questions and recording responses. There's more to it than meets the eye. In this article, I’ll delve into some less obvious and more obscure tips that will help you conduct better interviews and produce more engaging and informative videos. From establishing a relaxed atmosphere to avoiding monotony and guiding the conversation, these tips will make a difference in your interview process and final product.

Interview for international television.

It's important to keep in mind that these tips may not work for everyone being interviewed. For example, below I discuss how it is not always beneficial to provide questions beforehand, yet this may cause stress to a small number of individuals who prefer to have a clear understanding of the questions and how to answer them before filming begins. This level of preparation can result in polished, but sometimes stiff, responses. Yet, from my extensive experience, I have found that minimal preparation can lead to more organic and engaging responses.

1) Relaxed Atmosphere: Let the interviewee know that the interview is just a casual conversation, even if the production relies on their answers. This approach helps the interviewee feel at ease and reduces any pressure they may feel about their role in the success of the production.

2) Best Footage Guaranteed: Assure the interviewee that the final product will be carefully edited to make them look and sound their best. Emphasize that if the footage does not meet the desired standards, it will not be used. This will help the interviewee feel confident and worry-free.

3) Casual Conversation: If the interviewee requests to see the questions before filming begins, a casual response could be "We're just going to have a conversation, but don’t worry as the topic will be around your area of expertise." For many, this approach can make the interviewee feel more relaxed and less formal.

Telling the story of a non-profit organization.

4) Short and Concise Questions: During an interview, video production teams usually aim to capture short, concise sound bites. To achieve this goal, it's best to ask short and to-the-point questions. If the interviewer asks a lengthy question, due to human nature, the response is likely to be lengthy as well.

5) Coaching Consideration: In some cases, the person being interviewed may need guidance, such as speaking in complete sentences or not looking directly at the camera. Correcting them during the interview can sometimes be distracting and cause them to become nervous. It's important to assess whether the interviewee requires coaching or not. If necessary, consider coaching them after the interview, and then redoing segments that could be improved. This decision should be based on the individual's performance and how it affects the overall outcome.

6) Mimic Surroundings: People naturally imitate their surroundings. If the interviewer speaks softly, the response will likely be soft, and if the interviewer exudes happiness and joy, the interviewee will likely respond in a similar manner. Keep in mind the desired tone of the answers when formulating your questions.

7) Lighthearted Atmosphere: As the director of photography, I like to create a lighthearted atmosphere during equipment setup by joking or simply being more casual with both the producer and interviewee. This helps set the mood that the interview is a fun experience, even if the subject matter is serious. Doing so can help everyone relax. If you are the producer, consider communicating your desired behavior to the video production team before the interviewee arrives.

8) Don’t discuss the subject before cameras are rolling: Engaging in small talk before the interview can help create a comfortable atmosphere, but it's important to avoid discussing the subject of the interview. This is because valuable sound bites may be shared before the camera starts rolling that may not be as impactful the second time around.

9) Avoid One-Word Answers: When conducting an interview, try to avoid asking questions that have a simple "yes" or "no" answer. If you do receive this type of response, a useful follow-up question is "Why?" as it prompts further explanation.

10) Simple Questions Lead to Valuable Answers: To get the most valuable information and insights, consider asking questions that may seem simple or even "dumb." These questions can sometimes lead to basic yet crucial answers that can inform the viewer and provide context to the subject at hand.

Employee Testimonial

11) Balancing Interruptions: Interrupting a lengthy or off-topic response can offer several benefits such as saving time for all involved, streamlining the editing process, and allowing for follow-up questions and feedback. However, it's essential to consider the etiquette aspect, as it may be perceived as impolite depending on the individual being interviewed. The decision to interrupt should be made based on the dynamics of the situation and the personality of the person being interviewed.

12) The Power of Eye Contact: Establishing and maintaining eye contact during an interview not only fosters connection with your subject, but also encourages open and honest communication, leading to a more engaging and genuine conversation. Be mindful not to break eye contact too often by taking notes or looking around, as this can be distracting. While it's not necessary to stare directly into their eyes the entire time, giving your full attention is crucial for a successful interview.

As we wrap up, at Creative Images, we prioritize the success of your video production. Our team is always willing to take notes and provide valuable insights to ensure the final product is comprehensive and meets your expectations. Additionally, if needed, we are also willing to step in and ask follow-up questions to ensure the interviewee provides complete information for the post-production process.

We've found that creating a comfortable environment for the interviewee is essential for a successful interview. Keeping the number of people in the room to a minimum can help ease their nerves. If others need to be present, having them out of the interviewee's line of sight can prevent distractions and keep the focus on the interviewer.

Thank you for considering Creative Images for your video production needs.