Insights on Creating Compelling Video
Filming Broadcast Interviews for A&E Network
Creative Images makes promotional and corporate video, but we also shoot for broadcast. Recently, A&E out of New York hired us to film interviews and b-roll for a crime series…
What to Wear for an On-Camera Interview
If we're filming you for a company video, a documentary, or a fundraising piece, you may wonder what to wear. After more than three decades behind the camera, here's what works — and what causes problems you'd never predict…
When Background Noise Belongs in Your Video Interview
We usually fight background noise. Sometimes it's the best storytelling tool we have — here's when it helps, and how we keep control of it.
How We Get a Great On-Camera Performance from Non-Actors
The client wants the CEO or the engineer on camera. The camera makes them freeze. Here's how we get a natural performance from people who aren't performers.
Ten Degrees, High Wind, and a Surprise Interview
I packed light for a one-hour b-roll shoot in 10°F wind. Then the client said, "We may wish to capture an interview as well…”
A Trade Show Video Is Not a Normal Video
A trade show video plays with the sound off, to people who join in the middle. Designing for that changes everything — and you may already own the footage.
Using Your Own People in Your Video: What Works, What Doesn't
The same salesperson who's great explaining your product on camera will be painful playing a customer. One casting rule decides which roles your people can fill.
Maximizing Your Trade Show ROI: How Testimonials Can Drive Sales and Engagement
As a video production company owner, I've been hired for many different projects over the past 30 years. One job, in particular, stands out to me - it was for a manufacturer of bovine ultrasound machines for vets. The machines were unique and expensive, with a price tag of around $10,000…
Easily Create Multiple Versions of Your Video
Video production should be as flexible and customizable as possible. That's why we offer the ability to create multiple versions of your video, which can be tailored to specific audiences, uses, or platforms. This is a not-so-easily realized fact about having a video made by us…
Did You Know Your Video Can Be Updated Years Later?
We understand that video production is a dynamic and ever-evolving field. Our clients often come to us with specific goals in mind for their video project, but sometimes those goals change over time. That's why we want our clients to know that once a project is done and delivered, their footage is not gone forever…
The Power of Eye Contact in Video Interviews
Speaking directly into a camera lens is not a natural way for people to share stories and experiences. Our instincts and tendencies as social creatures drive us to communicate with others face-to-face, making eye contact and using gestures to help convey our message…
How Much Does A Professional Video Cost?
How much does a video cost? It's a common question, but the answer is far from straightforward. Video production costs can vary widely based on factors like complexity, production quality, and the number of filming days. But the real question businesses should be asking is not how much a video costs, but rather how much they should pay for a video…
30 Ears Ago: A Cautionary Tale of Audio Recording
Once upon a time, in a world where flannel shirts and acid-washed jeans were in fashion, a friend in this video production business, shared a very important tip about audio recording: “If audio matters, always wear headphones.”
Bringing Nostalgia to Life: A Recent Video Production for a Beer Box
At Creative Images, we specialize in creating high-quality video content, even with limited budgets. A recent project, a 60-second commercial for a Beer Box, is a testament to our ability to produce meaningful and impactful content…
How to Read From a Teleprompter Without Looking Like You're Reading
The secret to a teleprompter: it's a performance, not a recital. You set the pace, you put in the emotion, and if the words speed up - that's us catching up to you.