As a video production company, we at Creative Images understand the importance of capturing the right look and feel with every video we produce. That's why we have techniques of recording interviews in two different styles - looking into the lens (speaking to the viewer) or the more traditional way of looking away from the lens towards the interviewer.
Speaking to the Viewer
Eye contact is a powerful tool in video interviews and can greatly impact the audience's perception of the subject. When a person looks directly into the camera lens, it creates a direct connection between the speaker and the viewer, as if they are being addressed personally. This direct gaze can give the impression of openness, honesty, and sincerity, making the subject seem more trustworthy and confident.
In contrast, when a person looks away from the camera lens and towards the interviewer, the viewer becomes a witness to the conversation or testimonial. This style creates a more intimate and natural atmosphere, as the viewer feels like they are in the room with the interviewee, observing the interaction.
Viewer is a Witness
However, speaking directly into a camera lens can feel unnatural and intimidating for many people. At Creative Images, we have perfected a technique where the interviewee appears to be looking directly into the lens while, in reality, they are speaking to a person. This method requires some training on the part of the interviewer, which we are happy to provide. As a result, the interviewee feels comfortable and confident, allowing them to be themselves and deliver their best performance.
We work closely with our clients to determine the best approach for their project. Whether it's direct eye contact with the viewer for a more personal connection or a conversational look away from the lens to create an intimate atmosphere, we'll make sure that the end result is exactly what the client is looking for. By understanding the power of eye contact in video interviews, we help our clients create videos that effectively connect with their audience and convey their message.
